Talley Inc

Verizon Business intros new IoT solution, nets Atlanta Hawks State Farm Arena, home to the Atlanta Hawks, is taking a new IoT management solu on from Verizon Business to help organise, scale, and op mise its IoT infrastructure. The US basketball team is described as the "marquee launch partner" for the solu on, branded Verizon Sensor Insights; other unnamed customers in food refrigera on and insurance are also on board, it said. Verizon Business was recruited as the team's 'wireless and technology' partner ahead of the 2024/25 season. The solu on includes approved/cer fied sensors and gateways, plus cellular connec vity and a central management portal. It uses Verizon's ThingSpace IoT pla orm. It has been installed in the technical equipment hub at State Farm Arena to monitor and manage the temperature and condi on of sensi ve technical equipment and to be er track waste disposal and resource efficiency, and to generally enhance stadium opera ons. It stated: "The Atlanta Hawks are already gaining ac onable insights into the technology equipment health and IDF room environment to be er predict maintenance needs and create a smarter and more efficient arena, with plans to expand into new use cases in the coming months." The new Sensor Insights offer is pitched to businesses of any size, the carrier said – "including small and medium businesses" (SMEs). It covers management of non-cellular IoT fleets, as well. A statement said: "Sensor Insights allows customers to ac vate, onboard, and manage sensors and gateways, and manage cellular and IoT connec ons across mul ple IoT protocols including LoRaWAN [and] BLE – all from an easy-to-use central web portal. Users gain near real- me alerts and trend analysis for op mized opera onal decision-making." It will cover Wi-Fi connected sensors, as well, presumably – and likely devices on any other network technology, also. Verizon Business' deal with the Atlanta Hawks last year was a renewal of an exis ng arrangement, also; it preceded some 4G/5G radio densifica on in the arena – with a "focus on providing 5G using premium mmWave spectrum to the en re bowl and select VIP lounges and suites". Otherwise, Verizon Business has also installed accelerated access lanes ("Delta Fly-Through Lanes") at various gates at the arena, as well as cashierless checkouts at the team store. The access lanes, in opera on since October (2024) are intended to streamline cke ng and entry. They use facial authen ca on technology from US firm Wicket. They have speeded-up the cket scanning process for members, it said, so average cket redemp on mes are now six seconds. So far, 2,000 fans have enrolled, and 10,000 ckets have been scanned; repeat usage is 72 percent among members, it said. The checkouts use "5G edge technology" and ("AI-powered") computer vision technology so fans can purchase food and beverages without wai ng in lines. Verizon Business explained: "Customers simply enter the store, select their items, and exit – with purchases automa cally processed through their mobile payment method." The retail solu on was developed with spa al intelligence and autonomous retail solu ons provider AiFi", it said. Kim Rometo, chief technology and innova ons officer at the Atlanta Hawks & State Farm Arena, said: "State Farm Arena is constantly looking for ways to push the boundaries of innova on and improve the experience for our fans and staff. By implemen ng Verizon Sensor Insights, mul ple stakeholders can proac vely monitor and manage cri cal opera onal aspects, ensuring a more seamless and efficient experience for everyone." Sco Lawrence, chief product officer at Verizon Business, said: "We are thrilled to have the Atlanta Hawks and State Farm Arena as an early adopter of Verizon Sensor Insights. This deployment is a great example of how high-performing organiza ons use IoT and other connected technology to improve efficiency and enhance business opera ons." Ar cle Credit: h ps://www.rcrwireless.com/20250225/internet- of-things/verizon-atlanta-hawks-iot Talleycom.com SHEET QUARTER 1 2025

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